İstanbul, Türkiye
İş Tanımı
- Performans ekibine liderlik etmek
- Performans KPI’larını gözeterek medya stratejisi ve atanan kategoriler / kampanyalar için Google ve Facebook platformlarında medya satın alma işlemlerini gerçekleştirmek, optimize etmek ve raporlamak
- Paid Search stratejileri geliştirmek , test ve veri analizi yapmak
- Rekabet ve ilgili müşteriler için kapsamlı endüstri, keyword analizleri yapmak
- Kampanya sonuçlarını paydaşlara ve müşterilere sunmak
- Rakip ve endüstri trendlerini analiz etmek
- Performans pazarlama ve yeni müşteri toplantılarına iştirak etmek ve en iyi şekilde şirketi temsil etmek
İstanbul, Türkiye
Digital Media Planner
(Dijital Medya Planlama Uzmanı)
Overview
- Oversee media strategy, deciding and buying media from all Turkish and In’t publishers for assigned categories/campaigns while maintaining performance KPIs
- Participate in ALL strategy discussions and contribute ideas for testing, customer experience, and data analysis
- Perform competitive analysis and develop a comprehensive industry understanding
- Organize ALL campaign media plans while assisting with campaign deliverables – creative, tracking, testing plans
- Manage a team off assistant media buyers and operations dept.
- Use Google Analytics to assess trends and activity
- Summarize campaign performance and recap channel initiatives
İstanbul, Türkiye
Search Engine Marketing Specialist
(Arama Motoru Pazarlama Uzmanı)
Overview
- Oversee media strategy and buying within full Google stack for assigned categories/campaigns while maintaining performance KPIs
- Participate in paid marketing strategy discussions and contribute ideas for testing, customer experience, and data analysis
- Perform competitive analysis and develop a comprehensive industry for relevant clientele.
- Organize SEM campaign media plans while assisting with campaign deliverables – creative, tracking, testing plans
- Use Google Analytics/DoubleClick Search to assess trends and activity
- Summarize campaign performance and recap channel initiatives
- Communicate paid marketing results internally and externally, using data to tell a story